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This web site has the following on the homepage, "Attractive Gift Certificates suitable for birthday or holiday giving are always available." We noticed that the web site also said " Half-hour Private Lesson - 35 each." It also said " Full-hour Private Lesson - 60 each. Beginning Guitar Class - 70. Per month 1 hour per week x 4 weeks. Intermediate Guitar Class - 85. Per month 1 hour per week x 4 weeks. Half-hour Semester Lessons - 120. Per month 30 per half-hour. Full-hour Semester Lessons - 200. Per month 50 per hour. Minimum 3 lessons per month." The header had Dallas Guitar Lessons as the highest ranking optimized keyword. It is followed by Dallas Guitar Class, Dallas Guitar Teacher, and Guitar Teacher Dallas which isn't as ranked as highly as Dallas Guitar Lessons. The next words dallasguitaracademy.com uses is Dallas Guitar School. Bass Guitar Lessons was included and might not be viewed by search parsers.